There's a Lot to Be Learned Through a Social Media Audit
If you have a social media strategy and it doesn’t seem to be working, then contacting a digital market agency is the right next step. At Webstract, we can start by doing a social media audit. This gives us an idea of where your performance is at today so that we can find the right steps to improve results in the future. Read on to learn more about it and our social media strategies, then contact us for your free website analysis.

There are a number of questions a comprehensive social media audit would answer

As we look at your current social media status and strategy, we may gather a variety of informational factors and we may seek to answer numerous questions. For example:

  • Who are your main competitors and what type of social media strategy are they using?
  • What’s the look and feel of your brand online?
  • What are people saying about you on various social media platforms?
  • How often and in what ways are fans engaging with your brand?
  • Where do your customers spend time when they’re online?
  • What’s the tone and personality of your brand?
  • What are the best times for your particular company to share content with followers and how often should you do it?
  • What automation tools are or could be incorporated into your strategy.

Once we’ve looked at your strategy and your results, we can narrow down what’s working and what we can improve. We’ll then provide you with details on how we can improve your social media standing.

How to measure the success of your social media strategy

One of the hardest parts of establishing an effective social media strategy is knowing how to measure its success. There are numerous steps you can take to do this. First, establish the key performance indicators (KPIs) that make the most sense for your company. They may include how many followers you have, your sales, reach, engagement, etc.
Next, measure them weekly and create a report with the information. Then translate that into a return on investment. You want to know what value each of your KPI has on your company. To do that, you must figure out both your return and your investment. Figuring out your investment is simple: How much are you spending on a digital marketing company and other social media expenses?
To figure out your return, you’ll base it on performance indicators such as sales. Then add values for other metrics, such as reach, engagement, etc. What is each follower worth to you? What’s the total value of a single impression? Once you’ve assigned values, it’s easy to calculate the total value compared to your investment.
Does this may sense to you? Do you want help figuring out the best social media strategy for your individual company? The best option is to work with the pros. When you reach out to Webstract, we offer not only a free quote but a free website analysis.