Search Engine Optimization—What’s it all about?
200+ SEO factors affect your ranking—Webstract can help you hit your mark
SEO is not JUST about getting higher search engine rankings or increasing the amount of raw traffic driven to your website. These are examples of “vanity metrics” that may not result in any success.
Would you rather have 5,000 website visitors, with 5 visitors resulting in a sale or 500 visitors with 50 sales? While potential customers visiting the website is the first step, we want visitations to contribute to KPIs set by your company.
There are roughly 200 unique and ever-changing SEO factors that affect your website’s ranking including image optimization, mobile usability, keyword density, and so much more. With so many moving parts in the world of SEO rankings, it helps to have some experts in the field on your side. Webstract has those experts and has been helping companies dominate the rankings for years
According to Search Engine Journal, over 93% of online experiences begin with a search engine and to top it off, according to Jumpshot, Google dominates over 90% of the total search engine market share, followed by YouTube (with is also owned by Google), and then comes Yahoo, Bing, and Amazon.
Use SEO to stay out of the basement
Think about it this way: The last time you searched for something on the internet, how many results did you really look at? If you searched for something simple such as “apple pie recipe,” you get more than 136,000,000 results. Are you going to sort through those results to find the best recipe?
Of course not – you are going to look at the first few options and choose the best of those. This is why SEO is so important – more than 90% of internet users will click only on websites that appear on the first page of their search results. If you are not on that first page, you could be missing out on a whole lot of business.
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The actual process of SEO can get complicated
While the idea of SEO is simple, the process of achieving the results you want can be a challenge. For one thing, Google and other search engines do not release information on exactly how they rank pages and they are constantly changing their tactics.
Due to this, the marketing tactics used to capture SEO are rarely held secret and the majority of the industry is operating off of the same play-book. So what separates us from the rest? Pride, dedication, and genuine care.
You need a company who will consider your company, your competitors, and your specific goals to find the right blend to tactics for maximum results. We will use our expertise in SEO to translate directly into positive KPI metrics for your company. It may involve regular blogging, optimizing your existing content, writing new content – and many other potential steps.
Free advice of the day:
Beware of guarantees
You are likely to find plenty of black hat companies that make big promises and guarantees about what they can achieve for you. If you ever speak with a person or company that guarantees 1st position on Google, you need to run away!
Those are not realistic guarantees. We will work diligently to provide you with the best possible results. We will take the time to understand your business, the best way to boost its profile, and we will take the time to describe it all—from the complex terms to the day-to-day upkeep. We believe that SEO requires personalized attention and that’s just what we give you.