Implement a PPC campaign today and get results, like… today.
This is the quickest strategy to help get people virtually running to your site during a sale, get attention as a new company, or increase sales while your SEO tactics begin to work. Our experience shows that a combination of SEO and PPC campaigns provide the greatest ROI for any business.
PPC is the most efficient and effective form of digital advertising
- Google Ads
- Bing Ads (offering reach to Bing, Yahoo, and Microsoft)
- Facebook Ads
- Instagram Ads
Google Ads, the most popular, works like this: if you sell winter gear on your website, a PPC campaign will enable you to ‘bid’ on any keywords of your choosing that you believe your customers will be searching for. For instance, in the Fall you might start a PPC campaign for the search term ‘Winter Jacket’. Depending upon the bid you and other competitors place on that specific term, will determine the rankings for that term.
The key separation of PPC from other marketing campaigns is that you only pay the bid amount on your terms whenever a customer actually clicks the link in their Google search. You could enable a PPC campaign for a storewide sale that only lasts a day and then turn it off the next day without additional cost.
According to WordLead, PPC visitors are 50% more likely to purchase something than organic visitors
PPC gives nearly instantaneous feedback on efficacy
Ready to Get Started?
Use your PPC results as the roadmap for all of your advertising
- Which ads are being clicked
- Which ads are converting leads
- Most effective keywords and ad types
You control exactly how much you spend each day, week, or month, and you get the data necessary so you can shift your budget toward the top-performing ads and keywords.