Successful Social Media Marketing Requires Authenticity: 3 Ways to Get There
As you work to secure a social media marketing plan, one of the most important things to focus on is offering your clients or customers an authentic experience. While it may seem easy on the surface, ensuring that your company maintains an authentic presence may be harder than it seems. Here are our three tips to get to a place where you are truly offering an authentic experience. If you need additional digital marketing assistance, contact Webstract at 855-201-5800 for a free website analysis.

  1.  Continue on the path you are on
  2. The truth is that as a business there are a few specific things you are good at. If not, then you wouldn’t be in business. Whatever that thing is that you do well – keep doing it. You should write about it, take pictures and videos of your team doing it, and tell stories on social media that showcase the passion and experience you have with your product or service. When your clients or customers can see your employees really connecting with the brand, and getting involved in every aspect of it, you will be building authenticity.

  3.  Teach your audience
  4. When you take what you know and show your audience how to do it, then talk about how to do it, and then share how you’ve done it, then you can build authenticity. You may worry that this won’t make for very interesting content but you may be surprised. There are many companies out there who believe that their industries are not particularly interesting to the average person, only to find out that there are people who are passionate and curious about how it’s all done. We recommend making videos to teach your clients.

  5. Keep up the good work
  6. Most important, you must share what you are doing. The reality is that most people are going to only see new content, so if you only do this once you will have an immediate impact but not a long term one. Though this may seem difficult at first, it will become easier as time goes on. Just think about your company, the unique things it can provide, and then share that. For example, a company that worked in the HVAC sector can create content about AC maintenance in the spring and summer months, and content about heater filter changes in the winter. Keep it topical and keep it coming.

If you want assistance creating compelling social media marketing and help with other marketing issues – including content creation and copywriting – then we urge you to contact Webstract. We are happy to start off with a free analysis in which we look at your website, social media, etc. and let you know how we can help you improve. Reach out to today to get started.