You know you need to work with a digital marketing company but you are not sure what you should be looking for. We know that if you have never worked with a similar company then you may have issues knowing what questions to even ask as you compare your choices.
At Webstract we work to provide demonstrable results for each and every client. Keep reading to find out the questions we recommend you ask as you consider your options. Then call us at 855-201-5800 or send us an email to contact@webstract.com to get a free website analysis.
What kinds of clients do you typically work with?
Some digital marketing agencies may specialize in a particular industry, such as law, while others may work with all types of clients. If you work in a niche market then you are not necessarily going to need an agency that’s worked in that particular market but you do want to know that they’ve worked with clients in similar industries.
What is your company’s mission? What are the strengths of your company?
First, when you find out what their mission is, you will find out if their general commitment meets your specific requirements. For example, if you are looking for an overall digital marketing company but their mission is to provide SEO results, then this hyper focus may not be the best option for you. When you ask them what their strengths are as a company, you will find out where they stand out and where they perhaps fall a little flat.
What type of marketing do you do for your agency?
If an agency tells you that your website should have a blog then you should ensure that the agency has a blog of their own. You want a company that practices what they preach and you want an agency that only recommends services they believe in. There is no reason to pay for a service that an agency does not even use for themselves.
What is the total cost of what you are offering?
The old adage “you have to spend money to make money,” is certainly true of marketing. You must be willing to invest some money into a successful marketing campaign but you also want to assure that you know what you are being asked to spend. The last thing you want is to get one price and find out a month later that it only includes a small aspect of the total plan.
Will the services be ongoing?
Services like search engine optimization generally aren’t just done once and then over with. Ongoing campaigns are the best way to get the best long-term results and traction. This may be something you are willing or not willing to invest in, but you should know what a company expect in the long run.
These are just a few of the questions that should help you better understand what your options are. To learn more, contact Webstract today!