Do this right now: Imagine that you’re a person who’s never heard of your company and then go read your website. Think about what it looks like to someone who’s stumbled across it and has no pre-conceived notions about what your company does. Does it give all the information it should? Is the information presented in a way that’s easy to understand? How difficult is it for a visitor to your site to find exactly what they’re there for? If you’re not sure about the answer to these questions, then read on.
Think of copywriting text as sales text
Copywriting, which many people in the business refer to as either “content writing,” or “business writing,” makes up a huge portion of the internet. Many companies make the mistake of just thinking of it as a way to impart information to potential customers. While this is part of its job, you really should think of the text on your sites as what it is: An opportunity to sell your product or service. It shouldn’t read like a sales page but an experienced copywriter knows all the trips and tricks that will sell your company.
There’s more to copywriting than your website
If you think about improving your website, you may think of hiring a copywriter, but remember that your website isn’t all they’ll have to write. If you send out an email newsletter, you need a professional to write that. If you have a blog for your company, then a professional should write it. If you utilize local advertising, a copywriter should write that copy for you. Put simply: If you want your company to be taken seriously then you need to present in a professional way. A copywriter can help you do that.
You likely don’t have time to write content yourself
Do you know how long it can take to write a good newsletter every week, complete with interesting tidbits that will keep readers reading, as well as subtle sales tactics that can convert to real sales? You need copy that grabs the reader’s attention but that search engines can easily scan and digest. This is a hard balance to strike, but the good news is that you don’t have to figure it out.
Why dedicate hours of your week to writing when Webstract has a team of writing and editorial experts? We employ several writers who will do full research sessions with you, will write the words that show how your company stands out from the rest, and who will do a competitive analysis to understand where you stand in your field. If you want a professional to tell your story – and keep telling it – then it’s time to contact Webstract at 855-201-5800.