More and more companies are turning toward pay-per-click marketing but still more don’t have the first idea of what it is. The truth is that it can drive traffic and results for all types of brands. In fact, we want to cover five of the reasons that it may be the next best thing for your company. Read on to learn more about it and then reach out to Webstract for a free website analysis.
- You’re only paying when a person who’s interested clicks
- You get to set your own budget
- You’re able to reach your consumer at the right time
- You get results from PPC very quickly
- PPC works with other marketing channels
One of the biggest reasons that clients love PPC is because it’s straightforward and you can see exactly where your money is going. You may only when a person actually clicks on your ad. This is very different than a traditional advertising option in which you spend a fixed amount and can do nothing more than hope that some people who are interested will come into contact with it.
It’s common for a client to worry about their budget on this type of digital marketing. After all, if you pay per click, what’s to say that you won’t have thousands of people click and end up with a huge bill? This isn’t an issue, thanks to the fact that you get to set your daily budget. You can change this at any time. IF you want to stay within certain parameters, we can absolutely make sure that you do.
Another excellent advantage of PPC is that you’re not only targeting a user who’s interested in what you have to offer, but you’re targeting them when they’re looking for it. You can even choose to target a specific demographic during a specific time or on a specific device (such as their phone). You can deliver very specific ads to your ideal consumer right when they’re in the market for what you offer.
We will work on organic searches, but finding out how successful it is and what terms should be targeted is a long-term marketing plan. Is it important? Yes, but it’s part of a puzzle and it takes longer to see the return on investment. With PPC, you can start a campaign on Monday and start seeing results on Tuesday.
Let’s say your SEO team wants to know what keywords or phrase are performing best. Without PPC, they’d have to wait potentially months to see how their efforts were really working. On the other hand, PPC can give them results immediately. It’s a great way to find out how well potential new products or services would do, and to learn more about your audience in general.
If you’re ready to start with this or other digital marketing options, reach out to Webstract at 855-201-5800 to get started.