Are You Making This Devastating Mistake in Your Facebook Marketing Plan?
The truth about Facebook marketing is that there are many ways a company can get it right. It’s easy for users to share content, which means that marketers can find a way to interest a wide range of people. It’s not as hard as some think to get buyers engaged, to build up an online brand, and to boost credibility all through social media marketing. In fact, a variety of methods may meet any company’s particular goals.

The one mistake that could ruin your chances of achieving your goals

All that said, despite the many ways to succeed in your Facebook marketing plan, there’s one thing you can do that can ruin it all. In fact, this is a mistake that’s made all the time: Getting into personal details and sharing controversial opinions.
It’s likely that you see this in action all the time. In fact, you’ve likely seen an example today. You probably know one business owner, vendor, salesman, etc. who simply can’t keep their religious views, political opinions, etc. to themselves. Or they can’t stop making joke that are offensive to many. It doesn’t matter if you agree with their views or find them abhorrent, you likely know that what they’re doing isn’t gaining any converts to their ideology, yet they don’t stop.

It has nothing to do with rights

When you ask a professional why they’re oversharing, they’ll inevitably tell you that it’s because they have the right to do so. That is correct. However, that doesn’t mean that they should use that right to alienate potential clients.

How to properly use Facebook for professional purposes

Note that we’re not saying that you can’t ever post something that’s personal or even risqué. We’re suggesting that you’re mindful of what you’re saying and what affect it’s going to have. Start by starting a business page and using it as a business page. Share your personal opinions, family photos, etc. on your own personal page. Your business page should focus on your customers.
Every time you’re about to make a post or share something, ask yourself if it’s possible it could result in a lost sales opportunity. Ask yourself if it’s relevant to your business model. When in doubt, don’t share it. It’s also wise to think about what you’re sharing on your personal page. Do you want to post something that could come back later to haunt you?

Leave social media marketing to the professionals

Of course, the easiest way to ensure that your Facebook marketing plan is on point is to hire the professionals. Work with an experienced digital marketing company that understands your industry. Work with Webstract. When you reach out to us online or by phone at 855-201-5800, we can start with a free website analysis. We’ll look at what you’re doing now, what’s working, and what could change.
Then we’ll come up with a strategic marketing plan designed for your individual needs. Getting started is easy – just reach out today.