Is Your Local SEO Campaign Working? Learn the Insider’s Secrets Local SEO and local advertising are quickly becoming much more important in the world of digital marketing. In fact, according to Google, 80% of people will search the internet to find information they need on local companies – and that about 20% of people using smartphones and searching for something made a purchase in a local store within 24 hours. As you can see, a local strategy is key – but is yours working?

New updates have made it more challenging to discover how campaigns are working

When Google released their most recent update, it’s true that it’s become more challenging to figure out how to get interested customers within certain sectors – and to track how well efforts are working. Why? In part because Google now only allows three location-based listings in SERPs.

Plenty of digital marketing companies claim to help but can’t back it up

Now that so many companies are becoming wise to how important local advertising is, there are plenty of digital marketing agencies that will say they’re going to improve your local SEO but how can you know for sure? You need specific KPIs that show how their efforts have affected your visibility and how many of those views have resulted in engagement.

There is one metric stronger than the others

There are a number of metrics that can be used to determine how well a campaign is working, but one of the strongest ways to tell is to look at how much traffic is captured by your landing pages that is unique to one location. This number will be tied uniquely to your SEO campaign. Visitors who find you via organic search are much more likely to get into the sales funnel if they come across a landing page that’s specific to their location.

The importance of location specific pages

At Webstract, we believe in the strength of location specific pages. Why? Because they are one of the best ways to get specific info to customers who want what you have. If you have a page that’s specific to each location that local consumers may search for, then you can get direct access to these visitors and give them a message that’s specific to their needs.
For example, if you’re targeting clients that are twenty miles away, you can discuss on a local landing page that the savings they get will more than make up for the gas they spend driving that twenty miles.

The easiest way forward is with the right digital marketing company

There’s no one-size-fits-all formula that works for every company. At Webstract, we are well aware of that. That’s why we don’t offer cookie cutter plans. Instead, we listen to what you want, what you have to offer your clients, and what your concerns are. Then we work to create a comprehensive digital marketing plan that will help you achieve your objectives. Contact us today at 855-201-5800 for more information.