At Webstract, we have our pulse on the latest and greatest ways to get our clients in front of potential customers for their product or service. One thing we see many who are knew to this business believe is that simply connecting with these potential clients is enough. The truth is that even if you get in front of them, if you can’t immediately show them why you’re relevant to their lives or their business, then there’s no reason to get in front of them at the first place.
That’s why Webstract comprehensive copywriting services that ensures you not only connect with the people you want to, but that your message gets across to them. Our social media team then works to ensure that those who should see it are seeing it. Read on to learn more about some of the tactics we use to help our clients connect with the people they need to connect with, and then reach out to us for your free website analysis.
It starts with a framework
Our first step is to come up with a plan. We make sure that this plan is very simple and very basic – and that it’s easy to change. The digital world is one that’s always changing and we never want to build a strategy that can’t be fine-tuned as we go. We then make sure everyone involved knows what the plan is – that includes you, our strategists, account managers, etc. The purpose of this framework is to make sure that everyone is moving in the same direction.
Substance is key
We do want to work to get your brand in front of as many eyes as we can, but first we want to make sure that your brand is clear. We work with your content to make sure that your business goals are clear, that what your audience needs are clear, and that we know how these two issues are connected. We take a look at the voice of your brand, your average customer, and what these two have in common. In short, we’re looking to create substance that aligns what you offer with the needs of your clients.
Create a more specific plan
Once we’ve looked at our initial plan, mapped where we are and where we want to go, and run all of that by our team, we’ll begin a larger, more specific plan that actually has the bigger picture in mind. We’ll look at what we need to get audiences to find you, where that content should be published, and how we can get it in front of more eyes.
These are just general tips meant for every company. Of course your specific plan will be targeted toward your clients and based on what you have to offer them. If your company is looking to improve your online presence and connect with more clients, then we urge you to get ahold of us at 855-201-5800 for your free website analysis.