Why Email Marketing Matters
While the world is hyped about the many benefits and tricks to become successful through social media marketing, it’s important to note that email marketing still exists. When properly utilized, it can be a weapon that pushes your business to the top. Here are the many reasons as to why email marketing matters.

Recommended for Mobile Marketing

Email is a better alternative to SMS for marketing for a number of reasons. Instead of just networking with phones, you can reach all mobile devices. You can fit a lot more necessary information and a friendlier marketing strategy in an email, whereas you’re limited by the number of characters with SMS. Finally, customers can potentially incur a charge if they receive a text. Emailing, on the other hand, is completely free to the consumer.

Potential to Drive Up Sales

When you’re utilizing email marketing as a business or store that’s selling products, you have the golden opportunity to provide exclusive email discounts and coupons. Customer love saving a few dollars, so take advantage of their bargain-happy perspective by providing coupons and discounts through email. Additionally, customers are more likely to subscribe to the email newsletter when they know they can save money because of it.

Make Sure Customers Stay Informed

Email marketing is one of the best ways to keep your customer fully informed. Keep your email recipients regularly updated, informed, and use that information to find what works. Consumers that like to stay informed about a certain subject are generally particularly interested in that subject. Providing more information about that subject draws in more people like the initial consumer.

Email Marketing is Highly Affordable

One of the best things about social media marketing is that most social networking websites are free to sign up for. Likewise, email marketing is an effective and inexpensive method to getting consumers excited about you as a business. For pennies for each message, business owners can reach a large number of consumers in a short amount of time.

Most Effective Marketing Tactic

Out of all the customer acquisition tactics, it’s generally agreed upon that email marketing is the most effective. In fact, Forrester Research and Shop.org did a combined study that compiled the answers of US retailers regarding customer acquisition tactics. It was found that email marketing is considered the most effective tactic by 85% of the US retailers that were part of the study.
Email marketing was one of the first forms of digital marketing, and it’s certainly evolved a great depth since then. Now, while email marketing may be old, it’s an effective and useful tool that provides the results countless business owners are looking for. It’s easy to get started, inexpensive, and it’s been proven to work, so there’s no reason not to start taking advantage of proper email marketing strategies.