If you want to grow your business, then starting a blog is an important aspect of achieving that goal. Keep reading to discover why business blogs are so important, to learn if you really need to hire a copywriter, and whether or not it’s worth it to hire a digital marketing agency. Then contact Webstract at 855-201-5800 for a free website analysis.
Adding a blog to your business website is a great investment
Blogging consistently is a great way to boost organic traffic to your website. It’s also a great way to show potential clients or customers that your company is an authority within your business. Finally, a good blog can build trust and assure potential clients that you’re an established company. Don’t take this anecdotal information at our word though: Consider these stats
- Nearly 50% of online buyers looked at between three and five pieces of content before working with a sales rep.
- Nearly 60% of respondents to one 2017 survey said that the inbound marketing practices they use are the best way to get the highest quality leads for their sales team.
- A business that blog will get an average of 97% more links to their website compared to a company that doesn’t blog.
Writing your own blog isn’t as good of an idea as you may think
Now that you realize it’s time to add a blog to your website, you may be thinking, “I can write the blog myself.” This may be the best option for you, but in most cases it’s not. Do you find that you have several extra hours every month during which you could research topics, write about them, edit your blog, and post it? If you find that you and your team are already busy, why add this stress to your monthly to-do list?
Likewise, if you don’t have staff that’s trained in blog writing, not only is it not as likely to produce the results you want, but it will take much longer than it would for a professional copywriter. Coming up with ideas is much more difficult than you might think, which is one of the reasons that savvy companies turn to others for content.
A digital marketing company can help with much more than your blog
While copywriting services are an important aspect of what a digital marketing company can do, there are many other services that could help build your business. For example, does your company have a specific mobile-friendly website? Do you have a social media marketing plan? Do you have custom video? Have you thought about what you need your local advertising to do versus your national advertising?
The future is online and your company should turn to the experts to get up to speed. When you work with Webstract, we’ll start you off with a free quote that includes a website analysis. There’s no risk to you – just let us take a look at your website and we’ll give your best advice on how your company can best move forward.