Your website is your display window to potential online customers. How successful it is at landing you new clients and customers depends largely on the window dressing that you give it. At the end of the day, you hope to be the like the window that draws a large crowd, not the one which customers walk past without giving a second thought.

A Symbiotic Relationship

The success of your website depends upon the skills of those you choose to design it. Yet your role in your site’s development is also tantamount to its success. The web developer may provide the canvas, but you are the one who brings the paints. As you begin your search, it may be beneficial to ask yourself these questions:

  • How do I want the site to function?
  • Will I require any custom programming (i.e., contact form, shopping cart, etc.)?
  • What do I want the site’s atmosphere to be?
  • What’s my budget?

Once you have those things determined, the search for the ideal web developer begins!

What to Look For

Web DeveloperThe number of firms out there offering web development services may leave you feeling like a kid in a candy store. Don’t make the mistake of thinking that all developers are created equal; the wrong web developer can end up costing you untold time and money. With that in mind, here are some characteristics to look for in choosing your developer:

  • Experience: While there’s something to be said about the company who gives a rookie his or her first shot, you may want to go with a more experienced developer, particularly if you are creating your company’s first site. A good developer should be able to provide you with an extensive portfolio for you to review.
  • Savvy: Web design tips are readily available to whoever wants them, meaning that almost anyone can attempt to create a webpage. A professional web developer should not only bring his or her web design skills to the table, but should also have a good understanding of web marketing techniques.
  • Customer service: Availability and good communication skills are vital to any business relationship. While you want your developer to be in high demand, you also want to be able to rely on him or her whenever you are in need. A good way to find out exactly how a developer is at providing good customer is to find out what former clients have to say about him or her.

The partnership between you and your web developer will hopefully be one that lasts. After all, creating your site is simply the first step in the process. Keeping the attention of online visitors requires constant monitoring and updating. When those updates need to be made, your web developer should be just a simple phone call or email away. The team at Webstract Marketing hopes to be that partner to whom you look for quality web design. To speak with someone from the web development team, call 855-201-5800 today.