At Webstract, we’re proud to offer our clients a wide range of digital marketing services including pay-per-click advertising. One thing we’ve learned over the years is that when a person doesn’t understand a concept, they assume their company doesn’t need it. We know that pay-per-click marketing is such a niche subject but trust us on two things: Your company could likely benefit from it and you don’t need to know a thing about it.
Almost all small businesses can benefit from pay-per-click marketing
It would be hard to think of a small business that wouldn’t benefit from initiating a pay-per-click marketing campaign. Essentially, if you want to build a web presence then this is a great way to do that. In fact, in today’s world it’s one of the only ways.
This isn’t something anyone can handle
Every small business is trying to keep their costs as low as possible but when it comes to pay-per-click, it pays to work with the best. No matter how much you’re paying per click, if you don’t first accurately identify the right keywords, if you don’t first understand your target audience, if you don’t first develop a strategic plan to get the right kinds of leads, then you’ll essentially be wasting money.
There are a few types of customers that can see the best returns on PPC
While pretty much any company can benefit from PPC marketing, there are three categories that we’ve seen have extreme success over the years. First are those companies who have services or product that come with a high lifetime value. For example, doctors, providers of utilities, ongoing subscription services, or colleges. These types of business only need a few new clients to bring in a lot of ongoing, long-term revenue.
Second are companies with high profit margins. When a product offers a company a lot of profit, you’re able to afford paying more per click. Examples of this include big ticket items like cars, lawsuits, and home renovations. Like the above example, the profit on all sales through this funnel will be so high that you can afford to pay for the best potential clients.
The third example are companies offer a niche product or service. What you may not realize about PPC is that you actually pay more based on how many people you’re competing with for various keywords. If you have a product that’s unusual or difficult for consumers to find, then you likely won’t have much competition, which means your costs will be lower. Likewise, these are exactly the type of hard-to-find products and services that people are likely to turn to the internet to find.
Get a free website analysis to find out what your company can benefit from
It’s true that most companies can benefit from pay-per-click advertising but it’s also true that there are exceptions. If you want to know exactly where your company lies, then reach out to Webstract for a free website analysis. We can offer specific and targeted advice on how to grow your online presence.