The advantages of using the Internet for extending your reach to clients all over the world are clear. Are you also aware that you can use a carefully crafted web marketing plan to strengthen your local customer base as well? Learn how a “local web” can connect you to your neighbors and provide ongoing support for those relationships.
Realize Your Local Potential
You may already have a website up and running. You have probably spent some time studying the effectiveness of various Internet resources. Maybe you already have a successful marketing plan. Until you include some steps for your local influence, however, you haven’t fully maximized on the usefulness of online business resources.
The first step is to submit your company information to the “Local” section of the various search engines. There you will include an overview of your services, specifics about your payment methods, how you can be contacted, your physical location, and your hours of operation. Once you have completed this step, you should find your business showing up on local maps and searches that involve your community. Look for as many directories, vertical sites, newspaper websites, and listings as possible.
Relate to the Local Community
Develop keywords and phrases that are pertinent to your local community. SEO practices are routinely utilized by businesses to reach broad audiences. What you want to do now is to use those same strategies and techniques to draw the attention of your local clients. An online reservation system, menu options, information about participation in local events can keep your local audience interested.
Utilize a Convergence Website
Another valuable tool for improving local traffic is the convergence website. This service matches up local business listings with search functionality and also paid advertising. For example, one convergence site provides a common resource for information about restaurants, their services, and the reviews from customers. Another example of convergence site includes business descriptions along with blogs, coupons, maps, and other links.
Monitor the Effectiveness of Your Strategies
Amid all of your online efforts, don’t forget to ask your customers how and where they came to know about you. As you make investments in the various avenues of marketing, it is essential that you understand which ones are effective and which are not. Online coupons, SEO services reports, and other numbers can provide this information for you.
One last tip is to include a mobile website in your strategy. Modern cellphones are very aware of location and can be a useful tool. One very simple benefit of accessing mobile tools is the chance to provide a map and directions to your physical location.
For more tips and tricks for reaching your local market, contact Webstract Marketing. You can reach us online or give us a call at 855-201-5800.