When we set up ecommerce sites for our clients, they often ask us, “Why didn’t we do this sooner?” It can make such a huge difference, in such a wide range of ways. We recommend it to virtually any company that sells a physical product. If you’re wondering if this is right for you, then read on to learn the five reasons your company likely needs it. When you’re done, contact Webstract at 855-201-5800 for your free website analysis.
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You have a wider customer reach
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It can boost your conversion rates
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Your risk is lower than in a traditional store
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You can be making sales 24 hours a day
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Website development is much more affordable than building a store
If you only sell your products or services through your brick and mortar location, then the only options you have for customers are the people who can physically get there. Imagine if you could open that customer pool up to the entire world? With an ecommerce site, you truly can.
No matter what your company sells, it’s virtually a given that you don’t just want visitors to your site -you want to convert those visitors into customers. The reality is that people want instant gratification. They want to buy instantly. If they have to write down your phone number and call you, then they’re likely to move on to another company or forget to call you. When they can click a button and take action right away, you may be amazed at how much your conversion rates increase.
Sometimes clients come to us and say they’re ready to expand. They’re trying to decide if they should expand their physical stores or their online presence. Let’s put it to you this way: If you expand your physical stores, how much will that increase your costs? You’ll have to increase your workforce and other overhead costs. Increasing your online presence doesn’t have these additional costs – and it doesn’t have much risk at all.
Imagine if you could go to sleep and wake up with more money in your bank account than you had when you went to bed. That’s exactly what can happen to you when your customers can shop online. You can work whatever hours you like, but your store is always open.
If you’re a startup that’s trying to figure out where to invest your startup capital, remember that web development is much more affordable than building a new store. You have more control over the design, you can expand at will, and you can reach a much wider audience.
If you’re ready to get started with ecommerce but aren’t sure how, then Webstract welcomes you to call us at 855-201-5800 for your free consultation.