Blogging is one of the most powerful marketing tools at your disposal. Your blog can attract new clients and keep existing customers coming back for more. By following these four quick tips, you can make sure that your blog is fresh, accessible, and appealing to potential readers.
1. Keep Your Posts Brief and Compelling
Blog posts should be brief and to the point. A blog can be thought of as an online journal, but it’s important not to ramble on for pages as you might do in a personal journal. Each entry should be dedicated to a single great idea, whether it’s something new in your industry, an exciting innovation at your company, a short list of tips and tricks, or an interesting tutorial. Every post should have a strong headline and some real-world illustrations. As soon as readers start scrolling down through multiple screens, they’re in danger of losing interest. Keep it short and to the point.
2. Offer Something for Free
Great blog posts will often give something away for free. When you take the time to offer great high-resolution images, a video or sound file, useful tutorials, embeddable media, or even a free e-book, you are attracting new customers by giving them high-quality content. When they see how useful your blog is, they will keep coming back for more.
3. Pay Attention To Design
Of course your blog should be built on great content, but design is also crucially important. The best blog in the world is unlikely to attract lots of new traffic if it looks like it was designed in 1998, with a bright blue background and a hopelessly busy layout. Take the time and money to have your site professionally designed. Even if you don’t have the budget for a fancy overhaul, you can engage the services of a professional web designer to create a simple site that will look great on all sorts of devices.
4. Build Connections With Other Blogs
Your blog will be more successful if you make the effort to connect it to other resources online. By linking to similar websites and asking for backlinks, you can build a larger audience for yourself. People will follow these links every day, and some of them will eventually end up on your landing page. Writing guest posts for other blogs, especially popular blogs in your industry, can also be a great way to build up an audience with minimal cost and effort on your part. A single link to your site on a high-profile blog can double your readership overnight.
By putting some extra effort into your blog, you can increase traffic to your website. Brief, compelling posts, great design, and strong links can all help you build a stronger presence online. Get in touch with us at Webstract Marketing to learn more about creating a successful blog.