Creating a content marketing strategy is not as easy as it may seem on the surface. Even an experienced advertiser or marketing professional who does not generally working in online spaces would not be able to come up with something truly effective. The best way to create a strong content marketing strategy is to contact Webstract and let us take over all your digital marketing needs. Otherwise, keep reading to find out the four steps that can help you do it yourself.
- Come up with topics your clients or potential clients would be interested in
- Consider when your users are most likely active
- Plan what to post and when to post it a month in advance
- Make a plan for when to create and edit content
It is easy to think of content that would be interesting to you and relevant to your company, but this is not the same thing as finding content that your clients or potential clients actually want to know. For example, a company that works in pet grooming may find it interesting to write about how to choose a professional-grade shampoo but your clients and potential clients are more likely interested in reading about the latest organic, artisanal dog treats for sale in your market.
When you post content online can be as important as writing the best content. Some businesses may want to only post when their clients would generally be using their services. For example, a coffee shop may want to post earlier in the morning through late afternoon but find their efforts less successful if they posted late at night. On the other hand, another company may find it better to post when their potential clients are off work – even if that means their own company is not open.
The more organized your content marketing strategy is, the more successful it will be. It is easy to have the best of intentions but to find that when it comes time to sit down and write a day’s post, it doesn’t get done. This is why it’s best to plan well in advance. Not only does this increase the chances that you will actually get it done, but it also gives you more leeway if something prevents you from posting.
Once you know when you will be posting the content, you then need to make a plan for when it will be created – and make sure you are making time for editing it as well. If you set up a schedule you will know when you are on track and when adjustments need to be made.
Does this seem like a difficult, time-consuming process? It can be. This is why many people turn to digital marketing companies to handle these services for them. If you are interested in learning about the cost and effectiveness of our services, contact Webstract at 855-201-5800 or contact@webstract.com for a free consultation.