If you’ve been keeping an eye on any type of marketing blog, website, magazine, etc. in the last decade then you’ve heard of content marketing. However, knowing what it is and knowing how to do it are two different things. At Webstract, we are always ready to sit down with our clients and help them really understand what the options are for them. Read on for simple explanations of contenting marketing and then reach out to us for your free website analysis.
What exactly is a content marketing strategy?
Put simply, it’s a blueprint that shows how you’re going to create and then promote content to current and potential customers. The first step in any good content marketing strategy is to find out what type of content you need to create. Once that plan has been set, you need to figure out how to market it. There are three main options, all of which have their advantages:
- Email marketing
- PPC advertising
Once you have a good idea of what you’ll create and how it’ll be used, it’s time to execute. Have a professional copywriter create the content and then working with marketing pros to ensure that it’s effectively put into action.
Why do I need a content marketing strategy?
Now that you have a better idea of what it is, you’re likely wondering: Does my company really need one? Here’s a simple quiz to determine if you do: Do you want more people to know about your company? If the answer to that single question is yes, then you want a content marketing strategy.
The reality is that attracting attention to your content is difficult. By the time you woke up this morning, there were already a million blog posts published. By the time you’ve had a chance to eat breakfast, more than 70 million photos were posted to Instagram. Now that you’re done reading this paragraph? 20 million emails have been sent.
In short, writing and publishing content is just the start. You’re just one of more than a million people who’ve done the same thing you did today. Regardless of how much competition there is, there are always certain companies or people who have success. They are getting attention to their blogs, getting likes on their Instagram posts, and simply reaching much larger audiences than you do. Why is that?
How the others are getting their visibility
When you look at a company that successfully navigates the online waters, you’re looking at a company that absolutely has a content marketing strategy. Think of it as their blueprint to get more results from the content they write. When they have a strategy, they know what type of content to create, when to publish it, and where to publish it.
The good news is that you don’t have to learn all this overnight – or at all. At Webstract, we can handle your content marketing strategy from start to finish. Reach out today for a free website analysis.