Anyone who’s been running an online business in the last decade is likely familiar with the basics of search engine optimization, otherwise known as SEO. In short, it’s a method for websites to appear higher on search results than other companies do.
Since the majority of people find businesses they need by searching online, and they’re unlikely to get past the first page of results, it’s a given that ranking matters – but is SEO still the holy grail in increasing your rankings? The answer is yes – but also no. Read on to learn more about the complexities and then reach out to Webstract for more information.
Both SEO and meta tags play a role
The truth is that meta tags and both SEO can affect both how you rank on searching engines and how likely it is that a user will stick around and learn more about your product or service. If you have meta tags that promise one type of site or information, and your site is nothing like that, then you may draw more users but fewer of them will be interested in what your company offers.
It’s all about being specific
While we do still want to drive traffic to your site via SEO and other methods, we want to make sure that our digital marketing strategy is specific enough. For example, let’s think about a company that sells bedroom furniture. In the past, they may have tried to target people looking for furniture more generally.
As a result, meta data may inform readers that the business has the best deals on furniture in the city. This can make users excited and click, but if they’re searching for a dining room table or living room furniture, they’re going to leave the site quickly – and that can drive down your ranking on search engines.
The easiest way to fix this issue is to make sure that you’re being very specific when creating meta tags. You should think about the perfect customer and what they’re looking for. As an example, the furniture store above would let users know they have great deal on bedroom sets – and would then be targeting only those customers who are actually looking for what they offer.
SEO is one part of a digital marketing strategy
When clients or potential clients ask us at 855-201-5800 if SEO still has a role to play in today’s marketing, the simple answer is yes – of course it does. That said, we know that the goal is no longer to get as many eyeballs as possible on your site. We are looking to find the right customers for you and then target them specifically. It may result in fewer hits in the long-term but it will also result in better hits – which can easily translate into more sales.
If you want to hear more about how a digital marketing plan may work for your business, reach out to us at 855-201-5800 today!