There is no question that in 2018 mobile marketing is a must-do for a local business. Why? Because over 70% of today’s searches are done on mobile phones. Nearly three out of four people say that they look at their phone within the first 15 minutes of waking up in the morning. At Webstract we understand that this can be a confusing process so we have simplified it into just three factors you should be looking at.
- Make sure your customers can find you
- Drive new customers with mobile ads or offers
- Create a mobile-optimized website
Above all else, your customers must be able to find you. The truth is that customers today assume that a company is going to be online. Even if they have worked with you in the past, if they search for you online and can’t find you then they may assume you are no longer in business.
Not only do you need your customers to find you, but you must have accurate information. This include includes the basics like phone number, address, and hours of operation. Be careful about adding information that is time sensitive unless you plan to update the website regularly. For example, if you are a restaurant and change your menu seasonally, you should only be adding your menu to your website if you intend to change it every season. Likewise, if you are going to list specific prices for your product or services, make sure you update them when they change.
Next, you want to focus on adding new customers. Mobile ads are a great way to do this. It used to be that if you bought mobile ads, you were simply throwing your company into the dark of the internet and hoping that relevant eyes saw it. This is no longer the case. With today’s local advertising options, we can hyper-focus ads so they reach the exact demographic you want in locations that are actually help to you.
Customers today are used to websites that work and that work quickly. They may not give your website an extra 20 seconds to load if you are on a slow domain, and they may not take the time to adjust their screen if your website is not mobile-friendly. You want your page to load quickly and to be easy to see.
It is also important that your website immediately give them the information they are looking for. If you have a website that is one long page of text, it is unlikely that many new customers are going to take the time to read it to find out what you offer. Your services and / or products should immediately appear on the mobile website along with other relevant information, such as hours or contact information. Contact Webstract today and let us offer you a free website analysis to see how your website stacks up against the competition.