Every local business must invest in local advertising but there’s another step: They must invest in mobile marketing. Why? Because nearly 70% of people consume more medial on their phones than on their computers. 68% of people questioned admit to checking their phones within 15 minutes of walking up. Expect mobile advertising as an industry to increase by 20 times in the next four years. You should be a part of that.
If you’re not, then it’s time to reach out to Webstract at 855-201-5800 to learn more about local advertising it and what it can mean for your company. In the meantime, read on to learn about three elements of local mobile marketing that can make it a success.
- Local advertising assures customers can find you
- You can target the customers who are most likely to want your product or service
- It helps your current customers stay updated
People look for local companies on their phones more and more. At this point, a lot of local companies don’t work on optimizing their website with the right keywords to assure that their mobile search rankings are as high as possible. There is a lot of value in optimizing for the map. If you want local customers to find you easily then we strongly recommend local mobile advertising.
You do want to advertise but you don’t want to simply have your ad reach a million people, only a few of whom could be interested in your service or product. Instead, you want people who are more likely to actually offer your business. Note that studies have shown that nine out of ten consumers are making most of their purchases within 15 minutes of their home.
In the last few years, the ability to target the exact demographic that you’re looking for has highly improved. You can target the people you know are more likely to convert to customers. These mobile campaigns can be hard to set up and manage but we can help simplify this process.
We also suggest that you make sure to have targets for your campaigns – and these should be targets that are measurable. For example, you might offer a discount and then track its performance to the point at which the customer gives their email. Or your goal should be increasing social media followers. Whatever your target is, you should make sure that it’s both reasonable and measurable.
Many people are surprised to learn that about 30% of customers say they won’t even think about choosing a business if they don’t have a website. That’s why we’ve seen an increase of about 20% in the mobile share of online sessions. Don’t assume that you don’t need a mobile website just because you already have a loyal customer base. If they’re looking for your information and can’t find it, then they may very well move on to a company that’s easier to find.
The good news is that you don’t have to be an expert in local or mobile advertising – that’s what we’re here for. Get in contact with Webstract today and you can enjoy an entirely free website analysis.