Depending on the type of business you run, your end goal may be to get to the top of search engine results in your state or even the country. However, for many businesses, the better play is to start by getting to the top of local SEO results and then build from there. But how do you do that? Read on to learn the importance of local advertising and then reach out to Webstract for your free quote.
There are a few steps relatively simple steps you can take
The truth is that some of the steps to get your local SEO options up aren’t particularly difficult. Many companies out there – perhaps including your competitors – want to improve their ranking but they get caught up in unimportant details. In many cases, they believe that all they have to do is add a few keywords to the websites they own. The reality is that this is an important start, but it’s not enough on its own.
Remember your long-term goal
We can’t urge enough for you to keep your eye on the real goal: Getting potential buyers / clients to call your company or visit your location. Yes, you want to increase traffic to your site. Yes, that includes improving SEO rankings. That said, the goal isn’t just for people to see you – the goal is to then encourage them to do action. How can you do that? The answers may be simpler than you think.
Make sure people can find your business
You work hard to make sure you can be found online but you should also ensure that your actual, physical business can be found. Do this by ensuring that your website has more than just your address – add directions, maps, phone numbers, or even a picture of your location. This all increases the chances that someone will take the next step and visit your location.
Make sure your online reputation is on point
Finding your company is one step a potential customer needs to make, but if they find you online then they’re likely to look for additional information on you. You want to make sure that the information about your company is valid. Your contact information should be up to date, and any positive reviews should be easy to find. Likewise, if you have a social media presence, they’re more likely to give your company a shot.
These are only a few tips: Work with the pros for the best chance in local SEO
At Webstract, we’re happy to provide these simple tips to help your company rank in local SEO. However, there’s no substitute for letting the professionals take over. If your company has never worked with a digital marketing company before, then you’re likely not sure what exactly we can do or why it would help.
That’s why we offer a free quote that includes a website analysis. We’ll look at what you currently have and give you specific, helpful ideas of what we can do for you. This no-pressure offer lets you get the information you need before making a final decision.