One of the common questions we get at Webstract from companies that are just starting out have to do with choosing a website address – otherwise known as a domain. In many cases, the best option is to actually have two or three domains. Why? Read on to learn more and then contact us at 855-201-5800 for a free quote.
Start with the obvious choice
You always want to get the name of your business or organization and use it as a website. This makes it very easy for potential and current clients to find you. As an example, a company named Adam’s Copywriting Services would get a domain called AdamsCopywritingServices.com.
Find other clever names
While the first domain is necessary because it clearly identifies your name for people who already know your name, you may also want to choose a domain that’s clever and easy to remember. For example, Adam’s Copywriting Services may want to shorten their name to something like IWriteWords.com to make it easy to put on a business card, use on advertising, etc.
The right domain may help you get found
When you work with Webstract, we can help you with search engine optimization and other marketing services that can help your company’s name shop up higher on search engine results. That said, a third domain can help with this as well. For example, something like ChicagoCopywritingServices.com may make more sense for people searching for a copywriter in Chicago. In fact, Google gives special placements for domains like these.
Remember that you’re not completely unique
There are many other companies out there right now looking for domain names – and many of them may be in the same business you are or one that’s similar. If you have your heart set on a specific name and it’s already taken, don’t worry – there’s probably something similar. Choose a name that’s a variation and move on.
A word about domain extensions
You’ve likely read or heard a web hosting company or domain registration service that’s encouraged people to buy up all the extensions for their website. We’re talking about alternatives to .com, such as .biz, .net, .info., etc. Often times, companies may make it seem as though if you don’t buy that extension, that someone else is going to buy it before you can.
This is almost never a real concern and is just an extra expense. You do want to have the most recognized extensions – so, for example, a non-profit company would want to buy their name with .org and with .com. Other than that, the only reason to buy an alternate extension is if the .com is not for sale and is not in use.
Let us walk you through these and other concerns
If you’re trying to increase your company’s online presence then you’ve come to the right place. Webstract is here to work with you and find the best way to grow your business. Reach out to us today and request your free quote and / or free website analysis.