If you pay any attention to digital marketing, whether you’re just getting started or you’ve been running your company’s campaign for a decade, then you’ve heard the advice before: Blogs are here to stay. But just having a company blog isn’t enough on its own. Here are seven tried and true techniques you can use right now to improve your company’s blog instantly.
It all starts with your headline
Hook the reader right away
Tell a compelling story
Be prepared to back up everything you claim
Give the reader an action to take
Be genuine and believable
Let the professionals handle content creation
More than 2.5 million blog posts are published daily. That’s a lot of competition – which is why you need to get readers interested before they even start reading your blog. In many cases, the headline is all they’re going to see. What do you want it to say about your company?
Understand that fewer than 20% of readers actually get past the headline to read the post in its entirety. For those that do click through, you have to give them something to stick around for. Don’t beat around the bush. Hook them right away by getting to the point.
Unless your company is in the business of compiling statistics for readers, your audience likely isn’t interested in a list of facts or numbers. They want a story. They want to connect. They want to feel like your company is offering a compelling product or service that they really, truly need. Tell a story. Engage the reader.
While you do want to tell a compelling story and you do want to hook them right away, you don’t want to have the reader walk away from your blog post feeling tricked. If you promise something, follow through with it. If your headline makes a claim about what the reader will gain from reading your blog, make sure it follows through.
What is the purpose of the blog you’re writing? If it’s to get the reader to do something, like buy your product or contact you for a free consultation, then you need to ask for it. Tell the reader exactly what they can do. Otherwise, they’ll read your blog and end thinking, “I really should do something about that . . . “ Give them the tools they need to take action.
It’s okay to have personality in your blog posts. It’s okay to share truths with your potential clients and customers. While you do want to stay professional at all times, remember that blog posts that read as though they were written by a robot are not going to be compelling.
This is a long list of things to do, and unless you’re specifically trained to write compelling copy and close sales, it’s likely to take you quite a bit of time to get up to speed. That’s where Webstract comes in. We have copywriters waiting to turn your story into a compelling narrative that will help convert blogs into sales. Contact us today at 855-201-5800 for your free website analysis.