Whether your company is brand new or established, whether it has a social media presence already or you are creating one from nothing, there are some tips that can help strengthen your social media game. If you’d like to take the guesswork out of it altogether, consider turning over your social media marketing to the pros by contacting Webstract at 855-201-5800 or firstname.lastname@example.org.
- Make sure you understand who your target audience is
- Create a social media calendar and do not stray from it
- Be smart with your content
- Pay attention to what’s working
- Know that you are never done
One of the most important things you can do is to ensure you know who you are trying to reach. Know what they are likely looking for, how they are going to find that info, and what would be most useful for them. For example, a company selling smartphone apps would have a very different strategy than a company selling animal feed.
One of the most important things you can do to ensure that your social media work keeps moving forward is to consistent. We recommend creating a social media calendar and sticking to it. The number of posts you should make per week or month will vary based on your company, but if you have it clearly mapped out then it is much easier to know you are on target.
It can be hard to come up with good content. You may find it easier to hire an agency to handle copywriting services. If you want to handle it yourself, then consider what content you most want to get in front of your clients. For example, are you trying to generate leads, increase awareness of your brand, or offer info on new services? Make sure that all content includes a call to action so that your clients know what to do once they have the information you want them to have.
If you are handling your own social media marketing, then there is likely going to be some guesswork involved in the beginning. For example, you may try word-heavy content along with videos, or you may use infographs. Perhaps you start out posting just once every two weeks and then try posting three times a week. Each time you make a change, keep an eye on your numbers. Track not just your followers but your engagement.
The reality of social media is that you could learn everything there is to know today and still have something new to learn tomorrow. This is because this is a field that is constantly changing and evolving. This is yet another reason to turn to the professionals. When you work with Webstract, you can count on our experienced associates to stay on the cutting edge of changes to social media marketing and beyond.
If you are ready to learn more, reach out to us at 855-201-5800 or email@example.com for your free quote and website analysis.