If your company is trying to increase your mobile reach, a mobile website is almost always going to make more sense than creating an app. Why? Because mobile websites have a number of advantages, including the five we’re presenting for you today. Read on to learn more about them and then contact Webstract for help with your mobile website development.
Mobile websites are instantly available for your visitors
A mobile website is compatible across many devices
Mobile websites are much easier to update
It’s easy for users to find mobile websites
Mobile won’t be deleted
Mobile websites are instantly available across a wide range of devices, including iPhones, Androids, and Blackberries. When you consider that apps require a visitor to download and install them, after visiting an app marketplace, you can see that they may not be interested enough to go to all that trouble to get to the content they want. The goal in digital marketing is to make engagement with your potential customers easier – not to create a significant barrier, which is what
Creating a single mobile website helps you engage with customers on many different types of mobile devices. On the other hand, apps require unique versions for every system. What’s more, a mobile website URL is very easy to integrate within mobile technologies like QR Codes, SMS, and near field communication (NFC).
When it comes to flexibility, there’s simply no way to beat a mobile website. It’s much more dynamic and allows you to update content quickly. All you have to do is edit the content and the changes are there instantly. On the other hand, if you need to update a mobile website requires you to push updates to users, who must then download the update.
Once again, at Webstract we want to focus on engaging with as many customers as possible. For users to find your app, they must search for it in their app store. Mobile websites, on the other hand, can be displayed in search results online. They can be listed in directories specific to your industry. Users who visit your regular website will be automatically sent to a mobile site if they’re using a handheld device.
CheckShareability – Mobile Websites Can be Shared Easily by Publishers, and Between Users
Mobile website URLs are easily shared between users via a simple link (e.g. within an email or text message, Facebook or Twitter post). Publishers can easily direct users to a mobile website from a blog or website, or even in print. An app simply cannot be shared in this fashion.
According to some studies, the average shelf-life of an app is less than 30 days. Unless it’s unique, useful, and something the user is opening on a regular basis, it’s not likely to stay on their device for long. On the other hand, a mobile website is always available.
At Webstract, we’re proud to offer a wide range of digital marketing tools. To learn more about the options available to you, call us today at 855-201-5800.