For any business to keep growing, it must keep reaching new customers and it must find ways to effectively communicate with its current customers. If you’re running a physical store then you’ve likely already learned that achieving both of those goals is easier said than done. At Webstract we are here to tell you that it can be easier – but you need to start by establishing an ecommerce site.
An ecommerce site helps you collect info for email marketing
There are a lot of reasons your site needs an ecommerce site, including to collect the information you need for your email marketing strategy. Getting this information from customers is hard to do when they’re in the store. They want to get out of the store and get on with their day – not provide info no matter what you’re offering in return. Getting this info on an ecommerce site is much easier.
You can reach new customers through search engines
Many of the reasons we recommend ecommerce sites is because they help your current customers stay motivated to continue visiting your store, but it’s important to note that an ecommerce site is also one of the best ways to reach new customers through search engines. You know that your physical location is important to the success of your store – the same is true of your online location.
Through targeted search engine optimization we can work to improve your search ranking. This means that if a person in your local area searches for the service or product you offer, you will rank higher on the results they see. The higher you rank, the more likely a person is to find your store and pay it a visit.
Increase the success of special sales and promotions
Does your store ever offer sales and promotions? It’s likely that you do, but why? Is it because you simply want to be nice and offer a discount? Of course not – you’re trying to get people through your doors and you’re trying to get people to talk about your store. When you have an ecommerce site, you’ve just created a brand new market for your next sale or promotion.
Give your customers what they want
You don’t have to like it but you’d be wise to accept that today’s customer wants to be able to shop at their convenience. Yes, they sometimes want to walk into a store and browse, but other times they want to hop online, find what they want, and buy it. If you’re not offer an ecommerce site then you’re missing out on a huge potential for additional sales.
If you need help setting up any part of your online presence, then there is good news: We are here to assist you. Just give us a call today at 855-201-5800, email us, or fill out our webform. At Webstract we offer a free quote and website analysis.