As the year comes to a close, it’s time to look at your business and decide what you could be doing better in the new year. At Webstract, we see a lot of clients doing great things with some aspects of their online presence but missing the ball on others. One of the common missing pieces of the puzzle is an Instagram presence. With today’s ability to sell directly on Instagram, there’s simply no reason not to be on this platform.
Read on to get more details on our feelings about selling on Instagram. If your company could use some help with any aspect of digital marketing, reach out to us online or call us at 855-201-5800 to learn more about your many options.
Instagram has coupled with Shopify
Like many other major social media platforms, including Facebook, Messenger, and Pinterest, Instagram has paired up with Shopify. This new example of the worlds of commerce and content coming together is a good example of the importance of social media marketing. The integration makes it possible for users to see something they like on Instagram and double tap it to buy it.
Do Instagram users really care about businesses?
One thing we hear all the time is that companies assume that people are on Instagram only to follow their friends or celebrity influencers. The truth is that 80% of the daily users on Instagram follow one or more business accounts. Given that Instagram has more than 500 million daily users, this is a significant chunk of the marketing pie. It’s in unique place right now where content meets marketing and we want to help you capitalize on that.
Your business must meet certain requirements to be eligible
Not just any company can pair with Instagram in this way. For example, you must be a U.S. merchant. They test this by ensuring that your business account on Instagram tracks back to a U.S. IP address. Companies must already be using Shopify’s sales channel, and they must also already be selling through Facebook.
These requirements are in place because Instagram wants to work with tried-and-true brands. If you don’t yet qualify, not to worry. In fact, at Webstract, we believe it’s wise to start on Facebook’s more flexible platform. It’s also wise to get used to using Shopify before moving on to Instagram. The requirements may seem to leave many companies but in fact it’s a rather decent road to begin selling via social media.
We can help you get where you want to go
No matter where you are today, we can help you get where you want to go. Whether you’re a company that’s never sold a thing online, or you primarily do business online, we can help. Whether you have a sizable web presence or you need to build one, we are here to help. If you’d like to learn more about your options, reach out to Webstract today. We offer a free web analysis to let you know what you’re doing right and what could be improved on.