Instagram is growing by leaps and bounds, which means that many companies are incorporating an Instagram strategy into their marketing plans. However, many brands have trouble figuring out how to use this incredibly visual social media platform to promote their product or service, or to educate the public about it. Webstract is here to offer some general tips to help most companies improve their presence on Instagram.
Hashtags are a must-have
You’re not using Instagram correctly unless you’re using hashtags. To learn how people are using them to promote their brands, look at your competitors and see what they’re using. You can also find ways to capitalize on hashtags that are popular. For example, if your company sells textbooks then you might use a hashtag that would be visible to college age kids, such as #firstdayofschool or #campuslunch.
Another option is to skip the more general hashtags and stick with the hyper relevant ones. These may not get you as much traffic but the traffic you get may be more targeted, depending on the hashtags you choose. You can also create your own branded hashtag so that people will have a hashtag to use that instantly shows all posts about your company.
Take a closer look at your profile
Your Instagram profile can be the make or break in getting people to visit your site. Start by reviewing every photo on your account and making sure that they fit in with your company’s culture. When someone goes to your profile and sees what you’ve posted, they should get an immediate idea of what your product / service is or what your company is promoting.
Make sure that a link to your company’s website is included. Some companies choose to write a landing page that’s specific to their Instagram campaign. This makes it easy to see exactly how much traffic you’re getting from your Instagram campaign compared to your other social media campaigns.
Finally, make sure that you have your logo somewhere on our profile so that anyone who’s on your Instagram site can see that it’s an official site. You should also include addresses and phone numbers for each of your company’s locations.
Get involved in the community
As is true of all social media networks, Instagram requires you to be engaged. This doesn’t just mean that you can post a picture a few times a week and gather followers. Instead, you must follow accounts that are relevant to your company and comment on their photos. When you post your own photos, end your post with a question to encourage readers to reply. Engagement is the key to successful social media marketing.
These are just a few ideas on how you can get started with Instagram. If you want an overall digital marketing plan that’s tailored to your specific company and your needs, then reach out to Webstract at 855-201-5800. We’ll start with a free website analysis and will help you get access to potential customers.