Most everyone has likely had this happen to them: They’re on their smartphone, searching for a local restaurant or business. They find what they’re looking for, click on the site, and discover that the resulting site is not going to work correctly on their phone. The text, links, and pictures are overlapping, everything is too small to read – no one is going to stay on that page. The result? Lost business.
Google has made their feelings on mobile websites very clear
Google changed their search algorithms more than a year ago and have been clear that they’re not only rewarding mobile-friendly sites, but they’re actually punishing sites that aren’t mobile friendly. This is true no matter where someone is searching from – so don’t assume that if most of your customers find you from a desktop, that you don’t need a mobile website.
If you’ve seen a significant change in your ranking in the last year, then it may be a result of your company’s lack of mobile website. The good thing is that Google makes it easy to see if you pass their requirements. When you work with Webstract, we start with a free website analysis and we can let you know exactly how your website is performing.
There’s one key to a successful mobile device
Despite what other companies may try to tell you, the key to a successful mobile website is not complicated web design and tons of content – the key is make sure that it’s simple and that it’s easy to navigate. You don’t want clients to have to pinch and pull it just to get around, and you don’t want them to go through seven pages just to find what they want.
There is a difference between mobile and responsive
Now, a mobile friendly website is a great start but it’s not enough on its own. You also want a responsive website. This means that it will automatically detect the size of screen it’s being used on and will adjust. Anyone with any type of mobile device, or tablet, or desktop computer can see the page in its optimal form. This is the best way to not only make Google happy but to also ensure that your website is truly easy to use.
Is your site not mobile friendly? There are two main options
If you currently have a website that’s not mobile friendly, then there are a few options. First of all, we may be able to modify your website so that it’s both responsive and mobile friendly. However, in some cases a second option may be needed – migrating your site to a new design altogether. Either way, Webstract can help you.
Are you ready to learn more about the specific ways in which your website can be improved? Reach out to Webstract today and get a no-risk, no-cost website analysis. We are here to give you our experienced opinion about what options are best for your company.