Are You Following the Golden Rule When Writing Web Content?
You’ll find that most business owners don’t enjoy writing web content. It can be a tedious process and it’s not always as easy as one might think to get their ideas and selling points across in the most effective way. At Webstract, we are here with the answer. Read on to learn about the golden rule and then reach out to us at 855-201-5800 to learn more about our copywriting services.

There’s one single principle that can change the effectiveness of your content

First and foremost, let’s discuss this one principle that’s so important: Write to inform – not to impress. This may seem counterintuitive, and many business owners swear that their business is different. They say that they offer a service or product that’s not easily understood and that they need to impress potential clients or customers.
Others say that customers fully understand what they offer and that their entire digital marketing goal is to show potential customers or clients why they’re different. They say that all they really can do is to impress clients with what they have to offer.
This is absolutely true: You do want readers of your content to be impressed with you and / or your company. That said, you don’t want your content to come across as though that’s your goal. You want your content to give people information and to persuade them that your company is the best for the job. You are much less likely to do either of those if your content reads as though you’re simply trying to impress your client.

What does it mean to write to inform?

When we tell you to inform your clients, we meant that your content should end with the reader clearly understanding the points you were making. This means that your content should begin with specific points you’re trying to make. Try sitting down, writing down three takeaways you want your clients to come away with after reading your content, and then create content from that – not the other way around.

What does it mean to write to persuade?

Authors of fiction are often told to show, not tell. The same is true of writing to persuade your clients. Don’t simply sit down and list all the awards your company has won, the better price point or the newest innovations – tie each of those points to a specific explanation of how it will benefit your clients and customers.

Your best bet is to turn to the professionals

If you spend the next few years learning all the ins and outs of copywriting, SEO, social media marketing, etc. then you may be ready to handle your own company’s needs. Today it’s time to turn to the experts. Why spend the time or effort staying up to date on this constantly changing niche industry? Reach out to Webstract at 855-201-5800 today and get started with your free website analysis.