If you spend time on the internet searching for local businesses, you may have noticed that some companies have decided to skip website development and are instead simply putting up a Facebook page. While we at Webstract agree that Facebook is an important part of a comprehensive social media marketing plan, it is rarely enough in and of itself. Read on to learn why and then contact us at 855-201-5800 or email@example.com for a free consultation.
Your Potential Clients or Customers Want a Website
When Facebook users were polled about their preferences on visiting a company’s Facebook page or their website, more than half said that they would rather visit the website of the company – and that’s just among Facebook users. Not everyone is on Facebook so it stands to reason that a poll of everyone would skew even higher towards people preferring a website versus a Facebook page.
Only Websites Offer SEO Possibilities
One of the most important factors in how likely a person is to choose your company amongst all the options on the internet is how you rank when they search for keywords. For example, if you were an attorney you would want to be one of the first five results when a person searched for an attorney in your area.
Facebook pages as a result do not show up at the top of listings. When you have a website, you can take steps to increase your ranking by taking advantage of what’s known as Search Engine Optimization – SEO. We can do this by adding keywords and specific content. This cannot be done with Facebook.
Your Website Gives Users All the Information They Need
When you have a website for your company, you will have total control over what users will see regarding your company. This means you can add accurate hours, product or service listings, photos, etc. When you only have Facebook, not only will you not have total access to what is shown (for examples, reviews will be shown and pictures or posts from followers may show up on your feed) but you can assure what customers need is easy to find.
For example, if a company sells wedding dresses, their Facebook page would highlight the last few pictures posted. Older photos, no matter how popular or beautiful they were, are essentially hidden in favor of what is recent. With a website, you can permanently highlight the most important pictures and content for your users.
We Can Create Your Perfect Website
There are many reasons to work with Webstract, including the fact that we can create your perfect website. With our years of experience in this industry, we know how to get you the results you need. If you currently have a website, we can offer advice on how to improve it. Just contact us at 855-201-5800 or firstname.lastname@example.org for a free website analysis.