These days many companies aren’t sure what direction to take their marketing in. It can seem as though new social media marketing options come up every month, and all things related to technology are always changing. It’s true that things are always changing, but that doesn’t mean you shouldn’t get involved – it just means you should work with a digital marketing agency that can keep up to date on the issues for you.
If you’re thinking about getting involved in a social media campaign then we urge you to do so. Read on to learn about five mistakes you can make and then contact Webstract at 855-201-5800 for a website analysis. We can help your digital marketing have its maximum reach.
- Not getting involved in social media marketing
- Not engaging with your audience
- Not thinking critically about reposts / retweets
- Picking a strategy and not tweaking it
- Not having specific goals
The biggest mistake you can make is to not get involved in the first place. It’s common for a business to not know how these services work and to assume that it’s not worth their time. The reality is that if you’re not looking at social media marketing, then you’re losing out on a lot of engagement with potential customers. Don’t assume that your industry doesn’t use social media – even the most prestigious law firms have a presence on LinkedIn.
Some companies set up a Twitter profile, post information about themselves, and assume that’s enough. It’s not. The goal is engagement and you likely have to make the first move. It’s like going to a banquet for the purposes of networking – you need to walk the room and talk to people. You’re not going to draw new clients in the corner alone.
It’s very easy to quickly share and retweet content and it’s a great way to keep your social media accounts active. However, it’s not always the best way. It’s not that you need 100% original content, but retweets and reposts should only be a portion of what you post.
The reality is that it takes time to build up a social media presence and the rules are always changing. To stay on top of them, we recommend working with a digital marketing firm like Webstract, but whatever you do you must be comfortable with change.
What does success mean for you? Are you looking for a specific number of followers? Or are you focusing on engagement? There’s no right or wrong re: the metrics you choose to evaluate your online presence but it is important that you have some metric in place. We can help you define the right goals, achieve them, and then readjust your goals.
If you’re ready to learn more about how we can handle your social media marketing then we urge you to contact Webstract at 855-201-5800 right away.