In this day and age, digital marketing is a must for any business. However, when left to inexperienced employees, huge mistakes can be made. Read on to learn how digital marketing can go wrong and then reach out to a company that specializes in doing this the right way. Contact Webstract online or by calling 855-201-5800.
- A pizza company not understanding the use of hashtags
- A jelly company deleted comments by their followers
- A ketchup brand didn’t stay up to date on their domain
- An airline didn’t doublecheck before copying and pasting a link
In 2014, a well-known frozen pizza company saw that the hashtag #WhyIStayed was trending and decided to jump on board with their own. Their Tweet was simple and read: “You had pizza. #WhyIStayed.” It may seem simple and inoffensive – but only until you learn what the hashtag really meant.
The tags #WhyIStayed and #WhyILeft were actually hashtags used for victims of domestic violence to discuss their experiences, why they stayed and why they left. While getting on board with trending hashtags is a great idea, make sure that you understand what they mean before getting involved.
Whether you plan online customer service or not, if you’re doing social media marketing then there is customer service involved. When you do engage with followers, remember that all the conversations you’re having are public. You never want to be seen as interfering with freedom of speech. It’s true that you can delete obviously inappropriate content but be careful where you tread.
The lesson here comes from a major jelly company, which is vocally against labelling foods with GMOs. People went to their Facebook page to let their concerns be known and the jelly giant deleted the comments. The internet caught wind and that jelly giant was apologizing before long. It’s okay to delete content that has swear words, threats, or discusses dangerous or inappropriate activity. Otherwise, you’re better off leaving it as-is.
One of the reasons we recommend working with a digital marketing company is because you have enough to worry about – you shouldn’t have to worry about things like renewing your domain. One ketchup company recently forget to renew theirs and another company took it over to advertise their competing brand.
An airline company had an offensive, adult-orientated picture posted to their social media account. They did the right thing and went through the process required to have it removed. However, one of the steps required was copying the link to the offensive picture. When they were done and went to update their own status, they inadvertently posted the link to the offensive picture.
These are all simple mistakes that a person who’s not experienced in digital marketing can easily make – and remember that it’s just the tip of the iceberg. Don’t risk a serious problem when it’s simple as can be to hire the professionals to do it for you. Reach out to Webstract today for help.