3 Fears Companies Have About Changing Their Logo and the Reasons They’re Wrong
Ask any marketer and they’ll tell you: It’s essential the logo of a website and their website should work well together. No matter how great your company is, if you have a logo that’s not hitting the mark, you’re going to lose business – it’s that simple. Your company’s logo is the very foundation of your company. It should immediately tell potential clients something.
Even a company that knows their logo isn’t doing what they want it to may be afraid to change it. There are many reasons for this, but at Webstract we are here to tell you that none of them are valid. Read on to learn more and then reach out to us at 855-201-5800 for a free website analysis and logo analysis.

  1. If we change it we’ll throw out years of brand identity
  2. We understand this concern. That said, it’s actually worse to stay with a logo that’s dated or that doesn’t work for your company. Remember that major companies change their logos all the time. If your company is too afraid of change, then you won’t stick around in today’s economy very long. If you really love your logo, talk to our design team and we may be able to use the best elements of it in a new option.

  3. It’s too hard to change a logo
  4. That can be true but it doesn’t need to be. There should be a strategy behind your logo. It should be more than just a graphic you like looking at. It should tell you something about your company. This may seem like a large job for a person that’s not used to marketing. That’s why working with a digital marketing firm is your best option for moving forward.

  5. We can’t afford to change our logo
  6. Once again, it’s possible that it could cost more than you have but it doesn’t have to. Don’t assume that if a designer suggests you change your logo, that they’re just looking to make a few bucks. The reality is that they know what they’re doing. They know that updating a logo is an investment and that, just like any investment, it can yield financial results.

Remember that you don’t have to change 100% of your branded materials right away. While a big rollout of a new logo can have an impact, if you don’t have the budget to do so, then don’t. Get the new logo you need, add it to your website, and as your paper marketing materials run out, order replacements with your new logo. This spreads out the cost and ensures you’re not wasting old marketing materials.

Let us show you how good a new logo can be

The good news is that you’re not in this on your own. You don’t have to hire a full-time graphic designer to handle your website or your logo. Webstract is here to help. Let’s get started with a free website analysis. We’ll offer our best advice and you can take it from there. Call us today at 855-201-5800.